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Google reviews · Review link · QR code

How to get more Google reviews for your business

Ask every customer the same way, with one link or a QR code. Google allows that. It bans paying for reviews and asking only the happy ones.

Google's own words were read from its Help Center on 29 September 2026. Every other source is labelled.

How did we do today?Scan to leave a Google review★ ★ ★ ★ ★One card, every customer

The method

How to get more Google reviews from customers

One link, every customer1 One linkFrom your Business Profile2 Counter cardQR at the counter and on receipts3 One WhatsAppSame day, once, to every customer4 ReplyTo each review, within a week
StepWhat Google saysWhat to do
The linkShare a Google link or a QR codeUse the same short link everywhere
The QR codePrint it for in-store displaysAn A6 card at the counter, and the QR on receipts
When to askOn receipts, in thank-you messages, at the end of a chatAsk every customer, the same day, once
Where to sendEmail, WhatsApp or FacebookOne WhatsApp, only to customers who gave their number
ReplyKeep it brief and personal, with no sales pitchReply to each review within a week

The counter card, in three languages

LanguageHeadlineUnder the QR code
BMMacam mana kami hari ini?Imbas untuk tulis ulasan Google. Terima kasih!
ENHow did we do today?Scan to leave a Google review. Thank you!
中文今天的服务怎么样?扫码在 Google 留下您的评价,谢谢!

It asks everyone a question. A card that says “Happy with us?” invites only the satisfied, and Google bans that.

The WhatsApp message, sent once

Hi [name], thanks for coming to [business] today. If you have a minute, a Google review helps others looking for [service] in [city]: [link]

If a customer asks you to stop, stop that day. PDPA section 43 gives them that right.

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Google's review policy

What Google bans when you ask for reviews

Never do thisGoogle's rule
Give a gift, discount, lucky draw or free service for a reviewIncentives such as payment, discounts or free goods are fake engagement
Offer anything to change or remove a bad reviewIncentives for revising or removing a negative review are banned
Ask only the customers who seemed happyBusinesses may not “selectively solicit positive reviews”
Send unhappy customers to a private form firstBusinesses may not “discourage or prohibit negative reviews”
Make someone write it at the counterNo requiring or pressuring reviews “while on the premises”
Tell customers what to write, or how many starsNo requests for “specific content”
Give staff a review target or a bonus per reviewStaff may not be asked for “a certain number of reviews”
Write reviews yourself, or ask staff and family toContent not based on a real experience is fake engagement
Buy reviews from anyoneReviews “paid for, directly or in kind” are fake engagement

What Google allows: you may “solicit or encourage” genuine reviews, “without offering incentives”. Source: Maps user contributed content policy, read 29 September 2026.

Fast and free

How to get more Google reviews fast, and for free

The link and the QR code cost nothing. Both come from your own Business Profile.

There is no fast route inside the rules. Bought reviews break Google's policy, and Google can remove them.

Speed comes from asking every customer, every day. Google says more reviews and positive ratings can help your local ranking.

Want better reviews, not just more? Do the job well, then ask everyone. Never choose who gets asked.

Replies

How to reply to Google reviews

Google's tipIn practice
Keep it briefTwo or three lines. People stop reading long replies
Make it meaningfulUse their name. Mention what they wrote, or answer their question
No sales pitchNo deals or promotions in a reply
Bad review: apologise and be honestSay sorry once. Then move it to WhatsApp or a call
Protect privacyNever share a reviewer's details in public

To reply: open your Business Profile, select Read reviews, then Reply next to the review. Google says a reply can take up to 10 minutes to appear, sometimes up to 30 days.

Clinics. Dental, aesthetic and specialist clinics must also follow the MAB and MDC advertising rules. A reply never confirms the reviewer is a patient, and never names a treatment. Reviews stay on Google, off the clinic's own site.

Removing a review

Can I delete a Google review?

Google's help pages give owners one route: report the review. Google then decides.

StepWhat happens
1In your Business Profile, select Read reviews, then the Report icon next to the review
2Pick the reason, such as spam or profanity. Then select Send report
3The status reads Decision pending while Google checks. It usually takes several days
4No policy violation? You can appeal once
5Escalated means your appeal is being reviewed. Check your email

Google asks owners not to report a review “just because you disagree with it or dislike it”. A genuine bad review stays. Reply to it calmly, and never offer anything to have it removed.

Measure it

The numbers to watch every week

These are our own working targets, not Google's. Write them down every Monday.

The numberWhere to read itA good sign
New reviews in the last 7 daysYour Business ProfileSome every week, never one big burst
Days since the newest reviewYour Business Profile14 or fewer
WhatsApp messages sent, against customers servedYour own countClose to every customer
Reviews with a replyYour Business ProfileAll of them

Reviews are one part of prominence. The full plan to rank higher on Google Maps.

Profile missing, unverified or suspended? Start with the four checks.

Questions owners type

Google reviews: questions and answers

How do I get more Google reviews for free?
Share your Business Profile's review link or QR code. Both are free. Ask every customer the same way, with nothing offered in return.
Can I give a discount for a Google review?
No. Google treats any incentive as fake engagement, including discounts, gifts and free services. That covers asking someone to change a review too.
Why can't I make the review QR code on my phone?
Google says review QR codes can only be made on a computer browser. Make it once on a computer, then print it.
Can I delete a bad Google review?
You can report a review that breaks Google's policy, and Google decides. A genuine bad review stays. Reply calmly and move the talk offline.
Will more reviews put my business at #1 on Google Maps?
Nobody can promise a position. Google says more reviews and positive ratings can help local ranking. Relevance and distance count too.
How fast can I get more Google reviews?
As fast as you serve customers. Ask each one on the day, and aim for a steady flow every week.

Sources, read 29 September 2026

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