Share one review link
Google lets you share a review request link or QR code. Put it at the counter and on receipts.
Google Maps · Local SEO · Business Profile
Google ranks local results on three things: relevance, distance and prominence. Distance is set by your real address. The other two are yours to work on.
Google's own words were read from its Help Center on 29 September 2026. Every other source is labelled.
Google's own words
Google names three factors. You work on two of them.
Relevance · the profile
Google asks for complete and detailed business info, so it can match you to the right searches. Start with these six fields.
| Field | What Google asks | What to do |
|---|---|---|
| Primary category | Use as few categories as possible. Pick the one that completes “This business IS a” | Choose the most specific one for your main trade |
| Business name | Your real-world name, as used on your storefront | Write it exactly as your signboard reads |
| Hours | Regular customer-facing hours, plus special hours | Add public holiday hours before each holiday |
| Services and attributes | Complete info, such as parking or Wi-Fi | List each service by its plain name |
| Photos and videos | Add photos and videos of what you offer | Add your shopfront, team and finished work |
| Website | Links go to your own business | Link to a page that names your service and city |
Prominence · reviews and links
Nobody can promise the top spot. Google's own words: “There's no way to request or pay for a better local ranking on Google.”
Prominence is the part that grows. Google bases it on how many websites link to you and how many reviews you have.
Google lets you share a review request link or QR code. Put it at the counter and on receipts.
Google's rules ban rewards for reviews. They also ban asking only your happy customers.
Google says helpful replies can help your business stand out.
A trade association, supplier or local news page that links to your site. Google counts links in prominence.
Google's review policy also bars staff review quotas and reviews that name specific content on request.
Local SEO experts, in their own survey
Source: Whitespark Local Search Ranking Factors 2026, a survey of local SEO practitioners, published 6 November 2025. We grade it B: expert opinion. Google publishes its three factors. The ranked order below is the experts' estimate.
| Factor, by expert rank | What the owner does |
|---|---|
| 1. Primary category | Pick the most specific true one |
| 2. Distance to the searcher | Fixed. Keep the pin on your door |
| 3. Keywords in the business name | Only when they are on your real signboard |
| 4. Address in the city searched | Fixed by where you are |
| 5. Open at the time of search | Keep hours and holiday hours right |
| 6. Star rating | Earn it with a steady flow of real reviews |
Same survey: review count sits at #9 and map pin placement at #10. Owner replies sit at #122 and Google Posts at #148.
Google Business Profile optimization checklist
| Days | Do this | Factor |
|---|---|---|
| 1-2 | Set the primary category. Remove the extras | Relevance |
| 3 | Match the name to your signboard. Check the pin sits on your door | Relevance, distance |
| 4-5 | Fill in hours, holiday hours, services and attributes | Relevance |
| 6-7 | Add 10 photos: shopfront, inside, team and work | Relevance |
| 8-10 | Link the profile to a page naming your service and city. Check the phone matches | Relevance, prominence |
| 11-14 | Make a review QR code. Put it at the counter and on receipts | Prominence |
| 15-30 | Ask every customer the same way. Reply to each review within a week | Prominence |
| 20-30 | Ask one association, supplier or local site to link to you | Prominence |
| 30 | Search your trade and city on a phone near your shop. Note who ranks above you | Measure |
Google says a new business can take up to a month to show in rankings. Edits take up to 3 days. Source: Find your business on Google, read 29 September 2026.
Paid placement
No. Google's ranking page says there's no way to pay for a better local ranking.
Google Ads is a separate product. Its location ads can appear beside, above or below results on Google Maps. That is a paid ad slot. Your local rank stays where the three factors put it.
Local SEO in Malaysia
In Malaysia, ChatGPT's map card copies the Google profile. On 28 September 2026 we asked ChatGPT for the best dental clinic in Penang.
Its first map card matched Google Maps field for field: name, 4.9 stars, 194 reviews, phone and hours. That is our own read, one question on one night.
So work on your Google profile now reaches two places at once.
More reviews, inside Google's rules: the review link, the QR code and what Google bans.
Profile missing, unverified or suspended? Start with the four checks.
Questions owners type
Sources, read 29 September 2026