Google Ads price · Facebook ads · TikTok ads · 2026
How much do Google Ads cost in Malaysia? Google vs Facebook vs TikTok
You set the budget. The platform sets the rules for how fast it spends. Here is what RM 50 a day really costs on each one.
Every rule on this page was read on Google's, Meta's and TikTok's own help pages on 30 September 2026. The ringgit sums are our arithmetic on those rules.
Google Ads vs Facebook ads vs TikTok ads
The three platforms, side by side
Each platform's own rules, read 30 September 2026. The last column is our view.
| Platform | How you pay | Minimum spend | What stops when you stop paying | Who it suits |
|---|---|---|---|---|
| Google Ads (Search) | Per click. An auction on your bid, your ad quality and the competition. You often pay less than your top bid | Google says the amount is completely up to you. | Your ad. The slot goes to the next bidder | People already searching for your service |
| Facebook and Instagram ads (Meta) | Your budget, spent in an auction. You pick the result you want, such as clicks or messages | Meta requires a minimum per campaign or ad set. It varies by country and goal, and Ads Manager warns you. Meta's help page gives its examples in US dollars | Your ad, from the moment you pause | Reaching people who have not searched yet |
| TikTok ads | A daily or lifetime budget, and a bid for the result you want | More than USD 20 a day per ad group, about RM 82. More than USD 50 a day for a campaign budget, about RM 205 | Your ad. It also pauses when the budget runs out | Short video, a product people can see |
| SEO and AI visibility | Work on your own pages, Google profile and reviews | Your time, or an agency fee | New work. The pages and reviews stay yours | A question customers ask every month |
Ringgit sums are ours. TikTok lists its minimums in US dollars. We used Bank Negara's selling rate of RM 4.09 to the dollar on 29 September 2026. Your card or bank rate may differ.
Ads price per day and per month
What RM 50 a day can turn into on each platform
Each platform spends above your daily budget on busy days. Each also has a cap.
| Platform | Most in one day | The cap | The rule, in their words |
|---|---|---|---|
| Google Ads, RM 50 a day | RM 100 | RM 1,520 a month | A campaign might spend up to twice your average daily budgeton a day, and no more than 30.4 times it in a month |
| Facebook ads, RM 50 a day | RM 87.50 | RM 350 a week | Meta may spend up to 75% over your daily budget, and a week stays under 7 times it |
| TikTok ads, one ad group | Your budget. The floor is about RM 82 | About RM 2,454 for 30 days at the floor | An ad group's daily budget must exceed $20 |
Add the tax. Google says all Google Ads sales in Malaysia carry 8% SST since 1 March 2024, for accounts with a Malaysian business address. Meta adds service tax at the local rate when your billing address is in Malaysia.
Why one click costs more than another
What sets the price of a click
Google runs an auction every time someone searches. Your bid is the most you will pay for a click. Google weighs it with how useful your ad and landing page are.
Competition matters too. Google names legal services and real estate as fields with higher bids. Season, location and audience also move the price.
So there is no single price for a keyword. Google's own words: How much you actually end up paying is often less
than your top bid.
This page leaves out average cost per click figures for Malaysia. We cite a figure only from a named, dated source that states its sample.
Paid vs earned
What happens the month you stop paying
Ads stop when the payment stops. Pages and reviews keep working after you build them.
The honest answer
Ads or SEO?
Use ads for a push with an end date. A promotion, a new branch, a slow month. You see clicks the same day.
Use SEO for the questions customers ask every month. The work sits on your own pages and Google profile. It also shapes who ChatGPT and Google's AI name.
Many owners run both. Ads fill the gap while the pages build. Is SEO worth it? One case, with dates shows how long that took for one client.
Our fee is RM 1,200 a month, with a three-month minimum. Compare it with 16 Malaysian agencies' prices.
Bahasa Melayu · 中文
Iklan Google Ads berapa? 谷歌广告费用是多少？
Anda tetapkan bajet sendiri. Google caj paling banyak 30.4 kali bajet harian sebulan. RM 50 sehari jadi paling banyak RM 1,520 sebulan, tambah SST 8%. Harga iklan Facebook per hari: Meta boleh belanja sehingga 75% lebih pada satu hari, tetapi tidak lebih 7 kali bajet harian seminggu.
预算由你决定。Google 每月最多收取每日预算的 30.4 倍。每天 RM 50，一个月最多 RM 1,520，另加 8% SST。脸书广告费用：Meta 某一天最多可多花 75%，但一周不超过每日预算的 7 倍。TikTok 每个广告组每日预算须超过 20 美元，约 RM 82。
Questions owners type
Google Ads cost: questions and answers
How much is Google Ads per month in Malaysia?
Is Google Ads worth it for a small business?
Facebook ads vs Google ads: which is better and which costs less?
How much are TikTok ads per month in Malaysia?
Sources, read 30 September 2026
- Google: How much does Google Ads cost?
- Google Ads Help: How the Google Ads auction works, About overdelivery and your average daily budget, Taxes in your country (Malaysia)
- Meta Business Help Centre: How much it costs to advertise on Meta technologies, About daily budgets
- Meta Business Help Centre: Best practices for minimum budgets, Taxes on Meta ads placement
- TikTok Ads Manager: About budgets for ads in TikTok Ads Manager, last updated July 2026
- Bank Negara Malaysia: exchange rate, USD, selling rate for 29 September 2026